Gyms are popping up like mushrooms to respond to new fitness craze. Because of this, the market is becoming over-saturated.
While gyms abound in the country, the average client’s needs have changed drastically over the past few decades. Gone are the days of bodybuilding, marathon running and hours on the treadmill. People who sign up to a fitness club want something different, something fresh, and something that challenges them in new and exciting ways. Technology has exploded onto the scene, changing the face of the fitness industry forever, and what people expect from it.