Frontier Wellness Brands was founded by Marcello Jimenez and Jacinta McDonell, who collectively have decades of experience in fitness franchising with their genesis with the world famous Anytime Fitness franchise. 

Mr. Jimenez is a multi-faceted entrepreneur, bringing his hands on experience in owning, managing, and franchising fitness clubs in Australia and the United Kingdom. He has distinguished himself as a leader in the field of fitness, having co-founded Anytime Fitness UK among other notable accomplishments. 

Ms. McDonell co-founded Anytime Fitness in Australia and was inducted into the Fitness Industry Roll of Honour in Australia for growing the chain to more than 425 locations. She sits on the boards of two other large fitness franchisors.